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Wall Street Journal Confirms 4G LTE iPad for AT&T and Verizon
Feb 14, 3:44AM
The iPad 3 will come in 4G LTE versions for Verizon and AT&T; according to a report from the Wall Street Journal. It was reported earlier today that the iPad 3 announcement would come on March 7. Verizon Communications Inc. and AT&T; Inc. will sell a version of the coming iPad that runs on their newest fourth-generation wireless networks, according to people familiar with the matter, as the battle to cash in on big investments in mobile broadband heats up.The WSJ noted that the devices will fallback to a "slower network technology" when LTE isn't available. The next iPad is expected to have a high-resolution Retina Display and a quad-core A6 processor, in addition to the LTE capabilities. There is no indication if the AT&T; and Verizon iPads would be one model that can operate on both networks or separate units with individual SKUs, as they are currently.
Apple Inc. appears to be planning to announce the latest version of its tablet computer in the first week of March, according to another person briefed on the matter.
Whether other carriers will also sell the device couldn't be learned.
Apple insiders have noted that Apple frequently engages in the practice of "controlled leaks", briefing trusted reporters with product information before the launch of a big product.
iPad 3 Announcement on March 7th with Quad Core and 4G LTE? [Date Confirmed]
Feb 13, 10:09PM
iMore reports that Apple is planning to hold their iPad 3 announcement on Wednesday, March 7, 2012. Aside from the date of the announcement, iMore also claims that the iPad 3 will feature a 2048x1536 Retina display as well as a quad-core A6 processor and "possibly" 4G LTE networking. They cite sources "who have been reliable in the past". Overall, the site seems least certain about LTE's presence in the iPad 3:
4G LTE networking has been another mystery surrounding the iPad 3, with a compatible Qualcomm chipset becoming available, but international LTE coverage is still slim, and in some cases a year or more away. It sounds like Apple has 4G LTE lined up for iPhone 5 this October, but we're still not certain if the iPad 3 will get it earlier.iMore (then called Tipb) had previously pinpointed the pre-order date for the iPhone 4S.
LTE has been rumored to be included in the iPad 3 in the past. As iMore notes, LTE's rollout has been slow, but many carriers are aggressively rolling out coverage and LTE requirements in 2012. Apple has also been testing LTE in iOS 5 and hiring LTE engineers.
Update: Jim Dalrymple of LoopInsight confirms the date with a simple "Yep". Dalrymple is known to have sources inside Apple.
Apple to Live Stream Audio of Tim Cook's Speech at Goldman Sachs Conference Tomorrow
Feb 13, 9:38PM
As noted by @settBIT, Apple has posted a notice on its investor relations page announcing that it will be offering a live audio webcast of a presentation by CEO Tim Cook tomorrow at the Goldman Sachs Technology and Internet Conference. Cook's presentation will begin at approximately 3:30 PM Eastern / 12:30 PM Pacific.
Cook has spoken at the annual conference a number of times (2007, 2008, 2010), but this will be his first time at the event in the role of Apple CEO. While he has not made any major announcements at the venue in the past, he has at times offered an interesting perspective into Apple's business.
European Commission Approves Google's Motorola Mobility Acquisition [Update: USA Too] [Mac Blog]
Feb 13, 8:21PM
Google has received approval from the European Union for its planned purchase of Motorola Mobility. This is one of a number of governmental approvals that Google needs before the purchase can continue, including sign-offs from the governments of Israel, Taiwan, China, and the United States. The U.S. Justice Department is expected to approve the acquisition this week.
Reuters:
The EU executive, which acts as the competition regulator for the 27-member European Union, said the deal would not significantly change the market for operating systems and patents for these devices.Last year, Google announced its would acquire Motorola Mobility for $12.5 billion. If the acquisition proceeds, Google would gain control of thousands of Motorola's wireless patents, along with its handset manufacturing business, among a number of other components.
"We have approved the acquisition... because upon careful examination, this transaction does not itself raise competition issues," EU Competition Commissioner Joaquin Almunia said in a statement.
But Almunia said he was worried about the possibility of abuse of patents by Google and other firms now involved in a series of legal disputes over intellectual property rights.
Google would also take charge of a number of lawsuits that Motorola is currently participating in, including a number involving Apple.
Update: The United States Department of Justice has signed off on the acquisition as well.
Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter
Feb 13, 7:27PM
Apple captured "19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter of 2011 according to NPD. Not coincidentally, the holiday season was also the best quarter in Apple's history.
Not only was Apple by far the most successful consumer electronics brand for the second year in a row, Apple Retail has the third most revenue of any electronics retailer, coming in behind only Best Buy and Walmart. Apple was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. on the back of the iPad 2 and iPhone 4S.
Tablet sales have more than doubled as a share of consumer electronics dollars, going from 5.1 to 10.7 percent. That's especially good news for Apple -- the iPad's 40 million units sold made up nearly 60 percent of tablet sales in 2011.
HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011, according to NPD's report, with Sony and Dell taking the biggest hits.
Apple Launches Back to School Promotion in Japan with ¥10,000 App Store Gift Cards [Mac Blog]
Feb 13, 6:32PM
Apple today launched its annual back to school promotion in Japan, offering students purchasing a new Mac a gift card worth ¥10,000 (US$129) and redeemable in the App Store, Mac App Store, or iTunes Store. The program runs through May 22.
The promotion is valid on all standard and build-to-order Mac models with the exception of the Mac mini. Refurbished Macs are also not eligible for the promotion.
Apple typically launches its back to school promotion in Japan around this time of the year, targeting the April 1 start date used by many schools in the country. Programs in the U.S. and other countries fall at later times in the year to match academic calendars in those countries.
Apple's back to school promotion used to offer a free iPod, usually up to the level of the low-end iPod touch, with equivalent discounts being offered for higher-capacity models with higher price tags. But Apple last year altered the program to offer a $100 App Store gift card in the United States and similar deals elsewhere. The move allows Apple to shift its giveaways to content that would support additional hardware sales rather than giving away the hardware itself.
iCade Creators Announce Nintendo-Like Wireless Controller for iOS [iOS Blog]
Feb 13, 6:03PM
ThinkGeek, the creators of the iCade iPad gaming cabinet have upped the ante with a new Bluetooth enabled controller called the iCade 8-Bitty. The controller is roughly the size and layout of a classic NES controller, with an extra pair of A/B buttons on the right side and two shoulder buttons.
The 8-Bitty offers the same compatibility as the larger iCade cabinet, supporting all iCade-compatible titles and the iCade open development platform. It runs on two AAA batteries.
At the moment, this just an announcement of the 8-Bitty. Interested parties can join a mailing list to be notified when the controller goes on sale. The 8-Bitty will retail for $25 when it is released later this year.
Apple Reportedly Pressures Pegatron into Ceasing ASUS Zenbook Production
Feb 13, 5:02PM
Digitimes reports on an article from Taiwanese newspaper Commerical Times claiming that Apple manufacturing partner Pegatron has ended its relationship with ASUS for production of the Zenbook under pressure from Apple. According to the report, Apple is displeased with the similarity in appearance between ASUS's Zenbook and the MacBook Air and forced Pegatron's hand with an ultimatum stating that Pegatron needed to choose one company or the other.
Apple reportedly was unhappy about Pegatron's production of Asustek's Zenbook models, which are similar to its MacBook Air, especially in its outer design, and therefore, demand Pegatron make a choice, claimed the paper, which added that Pegatron began to assemble iPhones for Apple in 2011 and is eager to solicit orders for next-generation iPads from the vendor.Pegatron will reportedly wind down production of the Zenbook by next month as ASUS is forced to switch over to Compal or Wistron for manufacturing.
Leaked iPad 3 Rear Shell, Display, and Dock Connector Cable Matched Together
Feb 13, 2:56PM
Last week, repair firm iLab Factory posted a photo of a Sharp display that was said to carry a resolution of 2048x1536 in a 9.7-inch size and be targeted for the iPad 3.
The company now reports (via 9to5Mac) that it has obtained the rear shell and dock connector cable parts that have also been circulating and matched all three together, increasing the likelihood that the leaks are genuine parts. The parts do show that the iPad 3 is marginally thicker than the iPad 2, which has been rumored by a number of sources as Apple has sought to increase battery capacity to drive the higher-resolution display and tweak other components.
First of all, in comparison to a back plate of iPad2, the iPad3 one(?) is a little bit thicker; less than 1mm, and equal-sized length and breadth.The report goes on to show in a series of photos that mounting holes on both the display and the dock connector/ribbon cable line up exactly with those on the rear shell.
The report also examines the rear camera mounting points on the claimed iPad 3 shell, noting that they are indeed different than on the iPad 2 although the hole in the rear shell does appear to be essentially the same size as in the iPad 2. The difference in camera mounting had previously been noted in other leaked photos.
Apple is expected to introduce the iPad 3 in the first week of March, with the first round of launches set to follow soon after.
Apple Share Price Breaches $500, Hits All-Time High
Feb 13, 2:41PM
Apple's share price pushed through the $500 barrier as trading opened this morning, reaching an important psychological figure. The stock price has been on a tear ever since Apple reported blowout earnings for the first fiscal quarter of 2012, rising more than $75/share, or nearly 18%, in just under three weeks.
Apple is now worth more than $469 billion, making it the most valuable public company in the world by a significant margin. Exxon Mobil, the second most valuable public company, is worth approximately $400 billion after a weakening in that company's price.
Apple is a long way from claiming the "most valuable publicly traded company ever" title. Among many others, Microsoft had a peak market cap of $642 billion during the dot-com boom in September 2000. That company is now worth just over $250 billion. With the reversal of fortunes, Apple is in fact now worth more than Google ($199 billion) and Microsoft ($256 billion) -- Apple's two biggest competitors -- combined.
Fair Labor Association Begins Auditing Foxconn's Manufacturing Facilities at Apple's Request
Feb 13, 2:16PM
Last month, Apple and the Fair Labor Association (FLA) announced an agreement that would see the FLA monitoring workplace conditions in Apple's supply chain, providing independent oversight to ensure compliance with worker rights standards set by Apple and the FLA. Apple is the first technology company to join the FLA, a move which comes as Apple has been the subject of increasing criticism over Foxconn's treatment of its employees.
Apple today issued a press release announcing that the FLA has begun inspecting Foxconn's facilities at Apple's request, supplementing Apple's own auditing practices.
Apple today announced that the Fair Labor Association will conduct special voluntary audits of Apple's final assembly suppliers, including Foxconn factories in Shenzhen and Chengdu, China, at Apple's request. A team of labor rights experts led by FLA president Auret van Heerden began the first inspections Monday morning at the facility in Shenzhen known as Foxconn City.The release notes that the FLA will be conducting interviews of thousands of Foxconn employees as it assesses their working and living conditions. The FLA will have access to Foxconn's manufacturing areas, as well as the dormitories and other facilities where employees are housed in the massive complex.
"We believe that workers everywhere have the right to a safe and fair work environment, which is why we've asked the FLA to independently assess the performance of our largest suppliers," said Tim Cook, Apple's CEO. "The inspections now underway are unprecedented in the electronics industry, both in scale and scope, and we appreciate the FLA agreeing to take the unusual step of identifying the factories in their reports."
Results of the Foxconn inspections will be posted on the FLA's site early next month, and similar inspections at Apple's other major manufacturing partners Quanta and Pegatron will follow this spring. Once inspections at the three companies' facilities are complete, the FLA will have assessed facilities where over 90% of Apple's products are assembled.
ITV Warns Apple (Again) Not to Use Their Name [Updated]
Feb 13, 11:46AM
Amidst the growing chorus of rumors about an Apple branded television, The Telegraph reports that the UK TV network ITV has written a letter to Apple to warn it against using the name "iTV" for its future television product.
This is actually not the first time that Apple and ITV have been in contention over the name. When Apple first announced their set top box in 2006, they originally called the product "iTV":
The original name for the Apple TV set top box
Apple later changed the name to "Apple TV", but reportedly later reconsidered changing the name back to iTV. ITV executives were said to be "furious" over the possibility.
The Telegraph reports that Apple gave reassurances back in 2010 that they would not use the name, though they note that Apple is now under different leadership.
However, insiders fear that the world's biggest company might take a different stance under Tim Cook, who replaced Steve Jobs as chief executive shortly before Mr Jobs died in August last year.Apple is believed to be actively working on a standalone television product. A recent report claimed Canadian cable companies already had the product in their hands. That report and others have been casually referring to the upcoming product as the "Apple iTV", though Apple has yet to officially name or even acknowledge the project.
Update: In a statement to The Verge, ITV has denied that it sent any such warning to Apple.
In a statement to The Verge, ITV said that, "The Telegraph's piece is entirely speculative, and there has been no communication between ITV and Apple. ITV has no further comment on the matter."
Chinese Authorities and Retailers Removing iPads from Sale Over Trademark Issues?
Feb 13, 7:23AM
Last week, we offered an update on the ongoing trademark dispute in China between Apple and Proview Technology, which claims to have held ownership of the "iPad" trademark there since 2000. Apple is said to be facing a potential fine of approximately $38 million from the government while Proview is seeking as much as $1.6 billion in damages.
Chinese authorities examining seized iPads
According to new reports from DigiCha (via The Next Web) and China.com.cn [Google translation] , authorities have begun taken steps related to the trademark issue, confiscating iPads discovered in retailers' shops while other retailers move proactively to remove the devices from display in order to prevent their stocks from being seized. DigiCha reports:
Apparently as a result of the Proview iPad trademark infringement verdict, some local Administrations of Industry and Commerce (AIC) have started to confiscate Apple ($AAPL) iPads they find on sale. The article claims that many stores and resellers have taken the products off their shelves to avoid discovery by authorities, but if you ask for an iPad you can still buy one.China.com.cn notes that as of 5:00 PM yesterday authorities had seized 45 iPad 2 units from retailers, but it remains unclear whether the actions are part of an nationwide effort or if local authorities are acting on their own initiative to address the issue.
Apple believed that it had acquired the rights to the iPad trademark in China in an earlier $55,000 deal with Proview's parent company that also included European rights. But Proview's Chinese arm has argued that the Chinese rights could not have been part of the deal because those rights were not controlled by the parent company.
Apple lost a lawsuit challenging Proview's claim on the trademark late last year, and Proview is continuing to press its infringement case against Apple.
iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?
Feb 12, 6:16PM
Apple is expected to reveal the new iPad at a media event in the first week of March. The new iPad is widely believed to carry a ultra-high resolution 2048x1536 display that exceeds the resolution of 1080p content. Apple, however, presently only offers a maximum of 720p HD content on their iTunes Store. 720p also happens to be the maximum resolution that the current generation Apple TV supports.
We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year.
A Retina Display iPad would represent an opportunity for Apple to launch a 1080p iTunes Store. It would also make sense for it to correspond to an Apple TV update. 9to5Mac now notes that stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon. The timing suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad.
The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote:
So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.If Apple does see the iPad 3 as an a opportunity to launch the rumored 1080p iTunes Store, then it seems likely the Apple TV will follow.
Eddy Cue Accepts Special Grammy Award Honoring Steve Jobs
Feb 12, 4:17PM
Back in December, The Recording Academy announced that it would be honoring Steve Jobs with a Special Merit Grammy Award. The Trustees Award for Jobs was made in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
The Grammy ceremony for the Special Merit Awards was held yesterday, and Apple senior vice president of Internet Software and Services Eddy Cue was on hand to accept the award.
On behalf of Steve's wife, Laurene, his children, and everyone at Apple, I'd like to thank you for honoring Steve with the Trustees Grammy Award. Steve was a visionary, a mentor, and a very close friend. I had the incredible honor of working with him for the last fifteen years.
Accepting this award means so much to me because music meant so much to him. He told us that music shaped his life...it made him who he was. Everyone that knows Steve knows the profound impact that artists like Bob Dylan and The Beatles had on him.
Steve was focused on bringing music to everyone in innovative ways. We talked about it every single day. When he introduced the iPod in 2001, people asked "Why is Apple making a music player?" His answer was simple: "We love music, and it's always good to do something you love."
His family and I know that this Grammy would have been very special to him, so I thank you for honoring him today.
The Recording Academy has also published a brief tribute to Jobs by cellist Yo-Yo Ma, a 16-time Grammy winner and personal friend of Jobs.
Jobs' Grammy marks the second time he and Apple have been honored by The Recording Academy. Apple itself won a Technical Grammy Award in 2002.
An iPad 3 'Retina Display' Comparison Graphic
Feb 12, 8:46AM
Clkoerner (via OSXDaily) put together this graphic showing the relative number of pixels offered by various devices, including the rumored iPad 3. Also for reference, he includes a 1920x1080 Full HD screen to show that the new iPad's screen may dwarf them all.
Click for full size
That is, assuming that the iPad 3 does come with the long rumored "Retina Display". The most recent evidence suggesting that it is the case was a New York Times report last week in which an anonymous Apple employee said the new iPad would have a "truly amazing screen". Other evidence has leaked out over the past year with Apple including double-resolution iPad artwork in their applications, and numerous supply chain reports.
The graphic shows all screen resolutions relative to each other assuming that they all had the same DPI (dots per inch). The iPad 3 screen is actually believed to be the same physical size as the iPad 2, but carry twice the density of pixels. This should result in a much sharper images on the iPad 3 as compared to the previous models. 3rd party applications will have to be updated to support the higher resolution display and Apple is reportedly lining up demos for the March launch.
Apple Sues Motorola Over Licensing of Cellular Technology by Qualcomm
Feb 10, 10:19PM
Reuters reports that Apple has filed a lawsuit against Motorola Mobility alleging that Motorola has breached a licensing agreement with Qualcomm in its efforts to have a number of Apple's iOS devices banned from sale in Germany. Following a December victory by Motorola in a German court, Apple last week briefly pulled all 3G-enabled products with the exception of the iPhone 4S from its German online store. They were restored within a few hours after the injunction was suspended.
Today's lawsuit specifically addresses the iPhone 4S, which Motorola has also been seeking to block in Germany and other countries. The iPhone 4S utilizes Qualcomm's MDM6610 baseband chip, and Apple argues that Qualcomm's patent license with Motorola exhausts Motorola's rights to further royalties from Apple.
The suit, filed in a San Diego federal court, argues that Motorola's German lawsuit against Apple breaches terms of a patent licensing agreement between Motorola and Qualcomm. [...]Apple has raised this issue before, perhaps most notably in defending itself against Samsung in Australia where it similarly claimed that Apple is protected from attacks based on these patents related to core cellular technologies by virtue of Qualcomm's licensing agreements. Motorola and Samsung have disagreed with Apple on that front, and Apple is now pressing the matter with a lawsuit of its own specifically addressing the issue as it relates to Motorola's efforts in Germany.
In the latest lawsuit, Apple says that as a Qualcomm customer, Apple is a third-party beneficiary of Motorola's agreement with Qualcomm. Under that agreement, Motorola's rights under certain patents are exhausted, Apple argues.
Apple Offering Stripped-Down $999 13" MacBook Air to Educational Institutions Buying in Bulk
Feb 10, 7:48PM
Apple has begun offering a stripped-down 13" MacBook Air to educational institutions purchasing in bulk, replacing the two-year old white plastic MacBook offering the company recently discontinued. Apple had ceased sales of the MacBook to consumer customers back in July of 2011.
The new educational-exclusive MacBook Air is a 13" model with the same specs as the entry-level consumer 11" MacBook Air: 1.6GHz i5 processor, 2GB RAM, 64GB flash storage, and the Intel HD Graphics 3000 chipset. The machine is available in a 5-pack for $4,995 or $999 per machine. The standard 13" MacBook Air starts at $1,299.
Apple has long offered prepackaged sets of laptops to educational institutions looking to equip teachers or students with MacBooks (and iBooks before that). It has also made available a Learning Lab product that includes 10 or 20 MacBooks along with a preconfigured cart to hold and charge the machines. More recently, Apple has begun offered iPad and iPod Learning Lab carts, too.
After the discontinuation of the white MacBook, Apple reworked the bulk laptop packages it offers educational institutions. As first reported by 9to5Mac, Apple is now selling 5-packs of the 11" and 13" MacBook Airs along with an existing 13" MacBook Pro offering. The MacBook Air Learning Lab packages have been updated as well, with discounted 10- and 20-packs of the stripped-down 13" MacBook Air bundled with the aforementioned charging and storage cart.
The new packages are available on Apple's educational institution online store, though Apple has yet to update its educational web page with the new information.
More Claims of MacBook Pro Adopting MacBook Air Form Factor in 2012 Redesign
Feb 10, 7:14PM
In two report back in April and July of last year, we reported that Apple was working on an ultra-thin 15-inch Mac notebook, with the suggestion being that the existing MacBook Pro line would evolve to take design cues and many of the features from the popular MacBook Air. But whether the larger notebooks would be branded as MacBook Pros or MacBook Airs has been unclear.
Many had hoped that the redesigned 15-inch notebook would debut by the end of 2011, but Apple apparently elected to squeeze in one final minor spec bump as it waited for Intel's Ivy Bridge platform to launch in 2012. Reports late last year continued to suggest that Apple was finishing up work on the redesigned 15-inch MacBook Pro ahead of a 2012 debut.
AppleInsider now weighs in with its own claims essentially mirroring much of what was previously reported, but emphasizing that the shift will likely see a unification of Apple's notebook lines under the MacBook Air design aesthetic, covering the full range of 11-inch to 17-inch sizes by the end of this year.
This will include new, ultra-thin unibody enclosures that jettison yesteryear technologies like optical disk drives and traditional hard drives in favor of models with lightweight chassis that employ flash-memory based solid-state drives, instant-on capabilities, extended battery life, and rely on digital distribution for software and media.The report suggests that Apple may not shift the entire MacBook Pro line at once, instead beginning with the 15-inch model and then following with the 17-inch model "shortly thereafter". Apple followed a similar pattern with its transition to the present unibody design back in late 2008 and early 2009.
"They're all going to look like MacBook Airs," one person familiar with the new MacBook Pro designs told AppleInsider. Meanwhile, existing MacBook Pro designs are expected to be phased out over the course of the year.
Mockup of MacBook Air design spanning full range of Apple notebook sizes
The fate of the 13-inch MacBook Pro remains murky, and may depend on just how closely the new MacBook Pro designs mirror the smaller MacBook Air and whether Apple brings the whole notebook line under a single name. With the MacBook Pro redesign and a boost to the 13-inch MacBook Air, there may simply not be enough differentiating the two 13-inch machines and Apple may opt to consolidate its notebooks down to essentially a single line in four different sizes.
iOS Surpasses OS X in Share of U.S. Web Traffic [iOS Blog]
Feb 10, 4:36PM
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis of browser user agents for hundreds of millions of ad impressions across its expansive network.
To quantify this study, Chitika Insights analyzed several data sets composed of a series of US traffic taken from August 2011 to February 2012 out of the Chitika Ad Network (covering hundreds of millions of ad impressions). The user agents of individual impressions were then aggregated to determine relative overall share of the different operating systems.Chitika's results show that iOS and OS X have seen their shares of web traffic quickly converge between September and December of last year, with the two platforms running neck-and-neck since that time.
iOS has been posting regular gains, and has experienced an overall growth of nearly 50%, whereas OS X has seen its market share decline by 25% since a high point in September. February marks the first point where a reversal in position can be seen in the respective operating systems. iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only sees 7.96%.Chitika theorizes that the decline in OS X share may be due to either Apple customers choosing to purchase iOS devices instead of Macs or simply a general increase in mobile usage that is overwhelming growth in traditional platforms such as OS X. Given Apple's continued record Mac sales over the past several quarters, the latter explanation seems to be the more likely one.
Chitika's results appear to be supported by worldwide data from Net Applications, which shows that desktop share outweighs mobile and tablet usage by a roughly 10:1 margin. With Apple holding only 6% of the desktop share but over 50% of the mobile and tablet share, iOS and OS X do appear to be fairly close in their shares of the overall market.
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